Infarm available for the first time in Asia

TOKYO, January 20, 2021

IInfarm, the world’s most advanced and rapidly growing urban farming network, is offering its locally grown herbs, leafy greens and lettuce as of now in supermarkets in Tokyo. What started with the first harvest at the Kinokuniya retail location in Aoyama will be rolled out to additional Kinokuniya stores as well as in stores of retailer chain Summit.

Fresh herbs and salads grown directly in the supermarket or within the city have not been quite usual for grocery shoppers in Tokyo. But as of now, it is: This week, vertical farming company Infarm successfully launched operations in Japan, starting with three supermarkets in Tokyo. The Kinokunyia store in Aoyama began offering Infarm herbs grown in the company’s in-store farms on Tuesday, January 19th 2021. The next first harvest is taking place at the Kinokuniya store at Nishi-Ogikubo station on Saturday, January 23rd as well as at the Summit store in Gotanno on Tuesday, January 26th - the Summit supermarket in Gotanno recently reopened after renovation and offers a great new shopping experience. By April, Infarm currently plans to be available in several supermarkets across Tokyo.

At Aoyama, a great variety of herbs such as Flat Parsley, Italian Basil, Peppermint, and Coriander are available. At the Nishi-ogikubo store, the salad boosters come in three different mixes: The Super Salad Booster contains Golden Purslane, Scarlet Kale and Nero di Toscana Kale. The Spring Salad Booster brings Red Veined Sorrel, Red Stem Mizuna and Red Frills to the table. Wasabi Rucola, Greek Cress and Red Frills (Karashina) are combined to the Spicy Salad Booster.

At the Summit supermarket in Gotanno, Infarm’s fresh and crisp Crystal Lettuce as well as Coriander and Basil will be available.
All herbs and greens from Infarm can be used for cooking or added fresh to dishes before serving. Infarm’s local growers visit the stores regularly to harvest the mature plants, package and place them at the point of sale, and plant new seedlings for the next cycle. Consumers can buy the plants at their freshest points, still alive with their roots, full of nutrients and flavor. At home, the plants are treated best until consumed by putting them with their roots into a jar with 2cm of freshwater and keeping them in a place with plenty of light.

Food Security & Food Waste Reduction
As the first hydroponic business to receive Global GAP certification and an adherent of the internationally-recognized HACCP system for food safety, Infarm follows the highest standards of agricultural food production and delivery. Furthermore, by growing fresh food locally without long transportation routes, Infarm hopes to make a positive contribution to reduce the amount of food waste in Japan and all its other markets.

Sustainability
With operations across 10 countries and 30 cities worldwide, Infarm harvests 500,000+ plants monthly and growing while using 99.5% less space than soil-based agriculture, 95% less water, 90% less transport and no chemical pesticides. To date as part of its operations, Infarm has saved more than 40,000,000 liters of water and 50,000 square meters of land as it creates a new standard in agriculture.

Vertical farming - all natural
Infarm’s groundbreaking farming technology combines highly efficient vertical farming units with the latest IOT technologies and machine learning, to deliver a controlled ecosystem with the optimum amount of light, air and nutrients. Each unit is remotely controlled using a cloud-based platform, which learns, adjusts and continuously improves to ensure each plant grows better than the last one.

About Infarm
Founded in 2013 by Osnat Michaeli and the brothers Erez and Guy Galonska, Infarm combines highly efficient vertical farms with IoT technologies and Machine Learning, to offer an alternative food system that is resilient, transparent, and affordable. The company distributes its smart modular farms throughout the urban environment to grow fresh produce for the city’s inhabitants. With cutting edge R&D, patented technologies, and a leading multi-disciplinary team, Infarm was founded on a visionary mission: helping cities become self-sufficient in their food production while significantly improving the safety, quality, and environmental footprint of our food.

Ikuo Hiraishi, Managing Director Infarm Japan